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Online company reviews can make or break your business. In fact, positive comments can produce an 18% increase in sales. Meanwhile, consumers are likely to spend 31% more if they read positive reviews beforehand.
Are you having a difficult time gathering reviews? Don’t sweat it. Here are six easy ways you can start attracting more online reviews. With these tips, you can improve your company’s online reputation and start boosting sales.
Start reeling in online reviews with these six easy tips
1. Find New Ways to Ask
You don’t have to ask every customer if they’ll post an online review outright. Instead, create subtle ways to gently encourage customers to post their reviews.
For example, you can post gentle reminders throughout your store, such as:
- Tabletop signs
- On your business cards
- At the bottom of receipts
- A Yelp or Google My Business sticker on your window
Don’t forget to create subtle reminders online. For example, you can showcase reviews you already have on your website. Then, create a call-to-action button that allows site visitors to post their own reviews.
You can also link website visitors to online review sites where they can post their reviews.
Don’t forget your employees, too. Instead of asking yourself, “How do I collect reviews from my employees?” start automating! You can use a Monster company review or Indeed company review to add reviews to your site.
2. Offer Incentives
One of the easiest ways to gather more online company reviews is to use incentives. Most people want a reason to leave reviews. To encourage them to get writing, try offering:
- Discount or coupon codes
- Entrance into a contest for a grand prize
- Gift cards
Once you create your incentive, make sure your customers can find it. For example, you can post about a contest on social media or send out an email campaign.
3. Create Opportunities
Make sure your customers know where they can go to post reviews. Don’t stick to one place. Instead, use different third-party sites to maximize your opportunities.
These can include:
- Google My Business
- Better Business Bureau
Where are your customers spending their time online? Meet your customers where they are to generate more reviews.
4. Create an Email Campaign
Your email subscribers are already fans of the business. By creating an email campaign, you can encourage those customers to post positive reviews.
You can also have emails automatically send after customers make purchases.
5. Provide the Best Customer Service
Over 70% of companies with above-average customer service perform better than competitors financially. If you want to give customers a reason to post positive reviews, focus on your customer service.
Going above and beyond will encourage your customers to post their reviews online.
6. Make Sure to Respond
Once you start generating reviews, make sure to respond to the good and bad. Responding to negative reviews will show future customers you’re eager to fix your mistakes.
Online Company Reviews: Go Get Them!
Start gathering online company reviews! With these six tips, you can reel them in and improve your reputation online. Grow your business one review at a time with these tips!
Explore the Business section for more advice!