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Have you ever encountered a tune that you can’t seem to get out of your head? Have you encountered a time when you see a tagline or a slogan where you end up humming or singing to a certain tune? If your answers were yes, then you may have encountered a catchy radio jingle.
An advertising message can go along way with a jingle. It adds something that makes it a potent tool that you can use for advertising and marketing.
Today, we will look at the benefits that radio jingles can give you. We will also look at the reasons why you should consider having one created for your campaign.
1. Easy to Remember
One of the things you would notice about an advertising jingle is that it is an easy tune to remember. Attach a message to a melody, and you end up with a song that you can use as a jingle. However, the songwriting process for it has a different process involved.
In this case, a jingle would have a melody that makes it easy to remember.
These melodic hooks, called earworms, have the intent of staying in your mind. It would come to the point that you cannot help but think of the song.
Add to that the tendency of response-association. This occurs when you see a line from the jingle. A person who heard the jingle enough times would end up singing it in their head.
2. Catchy and Attractive
What makes a jingle easy to remember is the catchy tune that it has. Though the other aspect to it is also in the lyrics or message that it carries. In essence, earworms occur as part of the jingle.
One interesting note about this is that earworms also come about in pop songs. It gives you that 15-30 second melody that gets stuck in your head.
What also aids in the attractiveness and recall is in the structure of the lyrics. Employing short phrases with rhymes adds to the rhythmic flow. The effect of that is it can increase the recall factor.
3. Builds Your Branding
The good thing about radio jingles is that it brings attention towards your brand. Coming up with a jingle that brings customers to recognize it as your calling card should your primary goal. In this case, it reinforces your image with a consistent and quality message.
The jingle is a branding element that makes it distinct. You can observe this in various well-known businesses when they play their jingles. For instance, Old Spice has this distinct ditty that makes you recall the brand.
For an actual jingle, you can look at the one from Alka-Seltzer. That one has memorable lines and tunes that may already come off as nostalgic to a few people.
4. Cost-Effective to Use
When a jingle stands the test of time, it will let you use it even more to advertise to customers. This drives up its longevity and makes it a worthy investment. You wouldn’t need to have another one created for a long while.
This cost-effective approach is also why you should hire good jingle companies. They have the tools and skillsets available to help you construct a jingle. One that can catch the customer’s attention and help them recognize your brand.
With an effective jingle, you would end up with a trademark theme that they would associate with. With excellent customer service and products, you have something that creates loyal customers.
The interesting thing about jingles is that they become part of the culture as time passes by. When they withstand time, it becomes part of a generation or culture as a defining point of growth.
It shows how well earworms can find their way into our subconscious. Combining a memorable tune with a message makes it more compelling that you end up acting on the message. You can see that with these classic jingles.
What makes this amusing is how some of the jingles we encounter also end up in digital media. For instance, you can see them pop up in memes and challenges where they go viral. However, this ends up becoming a valuable tool to brand recognition.
It becomes an advantage to your brand when your jingle becomes a part of the culture. You would find it a surprise that it either defines a generation or transcends it.
6. Encourages Word of Mouth
It is also a surprise when the jingle becomes part of the conversation. This is what marketers refer to as word of mouth.
Word of mouth marketing is valuable because it’s authentic in the eyes of other consumers. Customers know companies didn’t pay for these reviews. There are no scripts, only first-hand experiences.
7. Suits Your Audience
The style of the jingle would suit your target audience. This helps in catching the attention of those you wish to do business with. Having your jingles played on a local radio station gives you a huge advantage.
Their target audience becomes your audience, allowing you to reach a wider demographic. Add to that the case for digital radio, where listeners tune in through the internet using their devices.
Jingles can catch the attention of listeners everywhere. If anyone wants to learn more about your product or service, they can always tune in to find out more.
Bolster Your Advertising Message with a Jingle Today
Your Advertising Message comes to life with the help of a jingle. It can help establish details and summarize what you have to offer. Along with that, you also provide a clear trademark with the tune that it comes with.
All it needs is for the tune to persist and for the message to go through. You would have customers going for the curiosity of it.
Radio ads are only a small part of a large equation. If you want to enhance your marketing tactics, check out our other blog posts today!