Are you aware that the American digital marketing industry is worth over $155 billion? Once you add up other types of marketing tactics, this figure would skyrocket.

Even though we live in a digital world, there are still plenty of traditional marketing tactics that work phenomenally. If your business only invests in digital efforts, then it’ll never reach its greatest potential.

Some advertising materials will give you more bang for your buck. Keep reading to learn about five things you need to get for your business.

1. Pole Banners

Banner Stand

Pole banners should be part of every company’s marketing strategy because they’ll give your brand lots of exposure. If you hang these banners in high-traffic areas where people drive or walk, then you can bet that an attractive banner will turn heads.

If you’d like to learn more about how you can design the perfect pole banner to advertise your business, click here.

2. Flyers

When it comes to business marketing, nothing is more iconic than an old-fashioned flyer. You can hand out flyers on the streets, leave them on tables in businesses that are happy to team up with you, and send them in the mail.

It’s important to experiment with a fun color palette, choose your words widely since space is limited, and include your logo to boost brand recognition.

3. Business Cards

Designing a business card

Every small business needs to have professional business cards to expand the network. You can hand these cards out at events, when you meet new people, and even include them in purchases so customers will remember to get your goods or services again.

The most effective business card designs are simple and include essential information like your name, address, phone number, and website.

4. Outdoor Signs

Unless your business operates 100% online, you’ll need to create some amazing signs to hang outside your storefront. If your sign looks interesting, then that will inspire people who’ve never heard of your business before to step inside and see what you’re all about.

Whether you sell clothes, food, toys, or more, people should be able to tell what your business is about and when it’s open from the outside.

5. Pens

different advertising materials

Pens may seem like a silly investment, but you’d be surprised by how many people can get introduced to your business through a simple writing utensil. Everyone needs easy access to pens in life, and supplying people with branded ones will keep your business in their minds.

Since pens can travel around as well, you never know if others will borrow those pens and spread the word about your brand even further.

Your Business Will Benefit From These Advertising Materials

It can be difficult to come up with an effective marketing plan when there are so many different advertising materials to choose from. If you buy any of these materials, you’ll notice big results.

Are you on the hunt for more marketing tips that will take your company to the next level? If so, our blog can be your one-stop spot to gather insightful resources. Explore our site to get inspired.

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