Selecting an email host for your business is a tough decision—with so many popular email companies out there, how do you pick the right one?

For many companies, large and small, the best choice is Google Mail, or Gmail. It began back in 2004 and has since expanded to become one of the most popular and secure email providers in the world.

If you’re looking for a new email host, Gmail may be just what your company needs. To learn more, keep reading to find seven key advantages of Google Mail for your business.

1. Large Amounts of Storage

Why use Gmail? One of the top reasons to check it out for your business is for its storage space. Google offers a generous 30GB per shared user for their Basic edition or unlimited storage for the Business and Enterprise editions.

Keeping track of emails, archiving, and filing is essential to any business, so unlimited storage is a huge perk.

To keep your emails organized, it’s a good idea to create filing systems, both for yourself and for your team. If you’re just starting out and unsure how to do this, here’s how to set up folders in Gmail.

2. Compatible with Other Google Products

Anyone who is a fan of the Google brand knows how seamlessly their products integrate with one another. Similar to Apple, once you’re in the ecosystem of Google, it’s extremely easy to access each product or service.

This applies to Gmail as well, as Google mail users can easily use other Google products with their email, such as Hangouts, which integrates with Gmail for making video calls. They’re a great alternative to Zoom or Skype, and the platform has high sound and image quality.

You can also access Google Calendar and Google Drive, very handy for storing and sharing documents.

3. Email Encryption

Email security is more important than ever, both for businesses and consumers. Benefits fraud is the most common form of reported identity theft, along with credit card fraud, phone or utilities, and bank fraud. Next is employment-related fraud.

Often, this is done by hacking into emails, so one of the best ways to protect your business, staff, and customers is with encrypted email. Luckily, Gmail does this, sending encrypted emails to keep the receiver and sender safe.

If you’re not familiar with the term, encryption means that the contents of your email are disguised when sending, so that no one can read what’s contained within except for the intended recipient.

Google uses a process called Transport Layer Security, or TLS. As long as the receiver has an email host that supports TLS (most do), then the email will be sent securely.

4. 24/7 Support

When it comes to technology, things always seem to go wrong at the most inconvenient time. Your company doesn’t stop working at 5pm on the dot, so your tech support shouldn’t either.

Google realizes this, offering 24/7 support for Google mail users on the business plan. You have access to Google’s support team, via phone or online, at any time of the day.

This provides fantastic peace of mind for business owners who rely on their email to make sales, communicate, and handle daily operations.

5. Enjoy the Ease of Shared Calendars

When working in a business setting, teams often work closely together on projects with tight deadlines. To make scheduling and communicating easy, Google has fully integrated Google Calendar into Gmail.

You can automatically add events from Gmail into your calendar, ensuring you never miss out on an important webcast or meeting. Or, it’s also just as easy to remove unwanted events.

You can also create shared calendars that all team members can access and contribute to, an easy way to see who is working on what project or when team members have scheduled annual leave.

6. It’s Intuitive and Simple

One of the benefits of Gmail is its simplicity. It’s one of the most popular email hosts in the world for good reason—it couldn’t be easier to use, and you can set up a new account in a matter of seconds.

Since so many people already use Gmail in their personal life, it makes sense for companies to adopt it as well. That way, staff are using a platform they’re already comfortable with, so the learning curve is small.

From drafting emails, sending, attaching files, and creating folders, Google has made it simple and intuitive, and users can even customize their interface to their own preferences.

7. Create Templates to Save Time

When you’re writing similar emails to customers or staff all throughout the day, it makes sense to create email templates to save time. Google makes this easy with their templates features.

You can compose and save templates in your account. When you’re ready to use one, simply click ‘Insert Template’ and select the one you want.

Once you get used to templates, you and your company will find them a huge timesaver. You can also share templates with all staff so that everyone can work with the same ones.

Use These Advantages of Google Mail to Improve Your Business

As you can see, there are plenty of advantages of Google Mail to consider for your business. Gmail is a fantastic email host, as businesses love its ease of use, security, and helpful features.

If you’re thinking of making the switch to Google Mail, plans start at only a few dollars per month, per user. Your business needs a robust email platform to communicate and succeed, so make the switch today and start enjoying the benefits of Gmail.

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Keep Your Business Competitive With These Technological Must-Haves

Running a business in 2016 is a fascinating and complex endeavour. The truth is, the world of business is unlike it has ever been before. Not only is it more competitive than ever, but the rules seem to be getting looser and looser.

If you want to succeed in business today, you need to know how to adapt continually to a changing environment. As long as you remain fair, and consistent in your vision, you can do more or less whatever you please. And that is very good news indeed for anyone looking after a company.

Part of the process of keeping up-to-date with the world of business is taking on the latest technologies. This doesn’t mean that you have to religiously follow every new trend. Indeed, if you did, people would likely think less of you and your business as a result. But it does mean that you should be taking advantage of what technology is available.

At the end of the day, you should be using whatever is available to make your business a viable competitive force in the world today. But nor is it just about being competitive. It also makes little sense to ignore certain technological advances. If they are cost-effective, and they provide a means for you to do what you do quicker and easier – then that’s just good business.

With that in mind, let’s have a look at some of the top technological must-haves for your business this year.

Productivity tools

One of the most important aspects of running a business is ensuring that your time, and your staff’s time, is used effectively. After all, you are paying them their wage – you need to make sure that you are getting your money’s worth.

That’s why it’s important to keep their productivity high. This is just good business. Fortunately, there is technology available which enables you to make the most of the time spent in the office.

Programs such as OneNote allow you to keep a much more organised digital workspace. This is great news. Too much of our time at work is wasted on trying to find the right documents for any given task.

With OneNote, you have a user-friendly, easy way of keeping everything together which needs to be together. That way, you can spend more time working.

Even if you just make this change for your own computer, your business will see a dramatic improvement in its productivity levels. Not only that, but you can use that same software to keep tabs on the productivity of your employees. How’s that for a versatile piece of software?

The cloud

Long gone are the days when you would have to copy over files from one computer to another. Thank goodness – we all remember the hassle of having to email files, or put them on a flash drive. And if the files were too big, then it could prove to be a real nightmare.

Flash drives have their place, of course. But for a sprawling business which is only set on growing bigger, they do not serve all that much purpose. Any growing business needs a method of transferring files which is fast and easy to use. It is also a huge benefit if location doesn’t matter at all.

Part of the reason for this is that growing businesses often need to have more than one location in which to do their business. If you have started kitting out a second office, then you might be worrying about data transference.

Don’t – with the cloud, it’s no problem at all. The cloud allows you to have all your files available on any connected device, immediately. There are not even any transfer times, because it is just waiting at your disposal for you to connect to.

This is the kind of technology that business has been waiting for for many years. A few years ago, this would have seemed like a dream. Now it’s a dream come true.

The main beauty of the cloud is that it is easy to use. But even if you – or any members of staff – are struggling with it, then don’t worry. There is always a helping hand available. Consider icloud sign in for all your cloud needs. Chances are, you will have your answer in moments.

Social media

Any business owner worth their weight in salt knows the overbearing importance of marketing. The way you put your business forward into the public view says a lot about your enterprise. It also dictates, to a large extent, how successful you are likely to be as a company.

Marketing should be considered as one of the primary arms of your business. Of course, the methods involved in marketing are varied. And with the advent of certain technological advances, marketing is now more effective than ever. Nowhere is this plainer than in the world of social media.

Social media is a real godsend for business owners in today’s world. With social media, you have a tool which enables you to get your message directly into people’s homes (and pockets). Not only that, but you don’t even have to pay a penny. Unless you want to, of course, in which case, it is even more effective.

Social media allow you to project your brand image however you like, day and night, to millions upon millions of people all around the globe. Never before has there been a marketing tool so immediately effective. Truly, any business would be insane not to consider social media a central part of their marketing strategy.

If you run a business, and you want it to be a competitive force in today’s world, then getting engaged in social media is an absolute must. Ensure that your business has accounts on all the main sites.

But more than that – use them! The key to successful social marketing is a lively, healthy interactivity with the general public. Take the opportunity to present your company in a bold and exciting manner. The people will find it hard to forget your brand in a hurry – and that is the name of the game.

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