An Instagram or IG profile can easily serve as extremely useful aspect of cultivating the proper audience. You can use this platform for showing the products and also for building interest in this brand. It can also help in making the content stand out from crowd. By embedding and adding IG content on WordPress, you can always increase the exposure and even some potential conversions.

It can also offer an easy way for the followers to just interact with you on both the stated platforms. It can be streamlining the process right up on your end. There are various proven ways in which you can actually add IG to WP. These options will include manual methods and also working with some of the famous WordPress plugin. For some details in this regard, you can always head towards and get some ideas on that as well. In the end, the result will definitely act its way out for your use.

Ways you can add IG to WP:

There are some fortunate ways in which you can eventually add Instagram to WordPress. At first, you need to create an outline of a simple yet popular method. You can take a look at the available steps first before addressing the use.

Get to add IG widget to the WP:

In short or layman’s term, widgets are always considered as modular elements, which can help you in adding particular feature like search bar or newsletter signup form, right to the WP website. They can also be added to various areas of the website. Among all the areas available in an online site, footers and sidebars are often considered to be the most common ones.

  • With the help of Instagram widget, you can easily add the live IG feed right to the website. It can well be displayed on all the pages. You might even set it only to just appear on certain ones.
  • For adding any IG widget, it is mostly recommended to use plugin like Instagram Feed WD. This plugin helps in including own IG widget feature. Under the Pro version, you will receive conditional filters, video and filmstrip, customized themes, blog style and masonry layouts. It further comprises of Lightbox effects and comments.
  • Once you have installed and even activated on the website, you can easily visit Instagram feed WD and then to Settings, available within the WordPress. Now, it is time to log into and then connect with the present IG account.
  • For the next step, you have to navigate to Appearances and then click on Widgets. After that, you have to scroll until you find the Instagram Widget section. Click on it, and then you can drag it over to sidebar on right.

You have every right to just adjust the feed’s current location by just moving other widgets around if you want. It provides you with simple and quick way to customize how the footers and sidebars might appear.

Ways to embed IG photos on the WP platform:

There are mainly two ways in which you can embed IG photos on WO posts and pages manually. At first, you have to head towards IG and then login to account. After that, you can find image that you plan to embed and then open it in new tab. For that, you have to click on the timestamp, which will indicate the time as how long it has been posted.

  • On the best ever page, you can select URL from address bar right on the browser and further copy it. For embedding photo on the WP website, you need to navigate through the posts or pages on dashboard. After that, make sure to select page or even post that you want to add the photo to.
  • Right from that part, you need to past the URL into desired location within the current WP editor and you can see the image appearing automatically.
  • Similarly, you can further use the Embed Code. Back in this field of Instagram and at chosen image, you have to click on the ellipsis icon, which is located next to a section called “Add a comment.”
  • Now, you have to choose “Embed” and then copy the chosen code as provided. If you want, you can even remove the caption from embed if you might like by just unchecking relevant box.
  • For the final stage, just return to the WP post or page. However, make sure to select “Text Editor” before you can past the code on where you might like it.

Using this approach namely “Embed Code” might take a bit of extra time when compared to the widget method for sure, but it is always a clever choice for those who have some coding experience to go with it. It has the potentiality to be more flexible than others.

Ways to embed Instagram videos on WordPress:

Similar to the idea of image embedding, there are mainly two ways in which you cam embed videos, as well. The first one is easy method and it will require just the IG post URL.

  • For that, you have to find the video to embed from IG. Then you need to click the timestamp at bottom for opening it in new tab.  After that, just copy URL from address bar and then paste it into WP editor. The video will get to appear literally automatically.
  • You can embed video using the Embed Code on Instagram, which is generated solely for each post. Just like with the images, you can click on ellipsis icon, which is next to “Add a comment section.” Then you have to select the “Embed” option and finally copy and paste code into WP Text Editor.

If you are well-aware of HTML, you can tweak few of video based embedded attributes as well. You can set video to start at specified time, or just adjust the height and width of post for fitting the website.

It is simple to follow these points, once you are aware of the steps. For any further help, log online and collect information from reputed sources now.

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6 Reasons Why Your Website Sucks (and What You Can Do About It)

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all the complexity of their product lines? I guess you probably were. These websites are built to the highest of professional standards. And as a result, the user experience is seamless.

But all too often, startups fail to emulate the seamlessness generated by the big companies. What seems like it should be straightforward and easy turns out to be a lot more complicated than they imagined. Here are some of the reasons why your website sucks and what you can do about it.

1. Boring headlines

In a world that’s full of low brow content and click-bait, it can be hard for your business to compete. People will click on titles that they find the most titillating, rather than the most informative. Titles which aren’t attractive aren’t going to attract much attention on the internet. They might interest specialists, but not the general public.

Making the titles on your website sexier is an easy first step to making your site more attractive. The next step is to include interesting images and perhaps infographics to reel in even more people. Often it’s just about keeping up with what others in your industry are doing, just to enable you to compete.

2. No blog

If you’ve spent any time browsing the sites of smaller companies, you’ll have noticed a trend over the last few years. They all have blogs. No longer is blogging reserved for foodies and disgruntled youth. It’s a tool that practically everybody is using to drive traffic to their websites. But why?

It all comes down to content. First off, search engines love new content. In fact, they take it into consideration every time they calculate your site’s ranking.

But also, the people looking for your product will probably want to read more about it. That’s why you’ll often find blogs on the sites of companies that sell complex products.

Legal firms, for example, make a point of running blogs that explain how their processes work in layman’s terms. It’s all designed to be helpful, accessible content for potential customers.

3. No website marketing plan

Your website is like the display window at the front of a department store. It’s the public facing part of your business. And it’s got to look good. But all too often, startup websites aren’t fronts for their brands. They’re generic templates that look as if they’ve been thrown together in five minutes.

Building brand identity through your website is an essential part of building a successful business. Because it’s your website that the public and other businesses see, this is what defines you. That’s why it’s so important that it’s good.

Take a couple of hours thinking about exactly what information you want to communicate through your website. What should it be saying about your business? And are there any graphics or logos that you should include to make it consistent?

4. Being too modest

The internet is full of people unashamedly screaming out for attention. Sometimes what they have to offer is good. But most of the time, the content itself is far from ideal.

The problem for the startup, however, is being heard above the noise. This is challenging enough in itself. But often startups will be further hamstrung because they are too modest to seek publicity.

The key to generating interest in your website is to tell your story. It doesn’t have to be War and Peace, of course. It just has to be the story about why your company is unique.

Customers are most interested in your story than you realise. Stories are what draws them into your firm’s brand. It’s what gives customers an affinity with you do. And it’s what gives them something to believe in.

If your startup is an ethical company, you can build this ethical aspect into your brand by telling a story. Perhaps you wanted to set up a chain of healthy, fast-food restaurants because you objected to what the big corporates were doing. This is the type of story that people can really get on board with. And it’s the sort of thing that will align them with your brand.

5. Failing to list on established sites

Even if you do everything right, your website may still get lost in among the billions of pages on the internet. That’s why it’s worth using more established sites to get a leg up.

The first thing that you can do is make comments on other sites. The goal here isn’t necessarily to build links. It’s to create engaging, helpful and meaningful content that will build reputation. As your name floats around the internet, this will divert more traffic to your website and help improve its visibility.

The second thing that you can do is write articles and try to get them published on other websites. This will mean that more people will come into contact with your message. And more potential customers are likely to want to know more about you by going to your website. Guest blogging is an excellent way to get your site known to another site’s audience.

The third thing that you can do is connecting your site through popular social media channels. Facebook, LinkedIn, and Twitter are all being used right now by businesses to promote their websites and their content.

6. Failing to use pay-per-click advertising

In the early days, very few people will visit your site, if any. The majority of your business will be done through word of mouth and recommendations. But there are limits to that kind of growth in a digital economy. And that’s why pay-per-click advertising is so important.

Essentially, PPC funnels interested customers to your website, dramatically increasing traffic. PPC is moderately expensive for a startup. But it’s something that can be tapered down once you build your reputation and traffic increases naturally. Often PPC advertising pays for itself. Most small businesses will use something like Google Adwords.

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