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There are literally billions of websites on the internet. That means that, if you own a website yourself, you have to be creative if you want to stand out from the crowd.
That’s where SEO keywords come into play. If you know how to pick the right keywords, you give yourself a chance to get tons of real traffic from search engines like Google.
But how do you go about picking the right keywords? And are there any need-to-know tips that can help you find success? Keep reading this article for the answers to those questions, plus more useful information related to SEO keywords.
Scout Your Competition for Ideas
It goes without saying, but the last thing that you want to do is steal content ideas from your competitors. With that being said, you can scout your competitors and get good ideas on what kind of content is missing in your specific niche.
This will not only help you stand out from other websites in your niche, but it’ll make it easier to find content ideas to perform keyword research on. So, take a second and search for some ideas that aren’t being covered by your competitors and then jot them down on a piece of paper for later.
Dig Deeper Within Your Niche
Are you operating within a very competitive niche? If so, you’re most likely going to have to dig deeper to find keywords that you can rank for.
What exactly do we mean by that? Well, you need to search for even more specific keywords to create content around, as odds are they’re less competitive and easy to rank for.
For example, if you own a hiking blog, instead of writing about basic hiking keywords, you can zone in on something more specific, like local trail reviews. This will not only give you tons of ideas to write about in the future but also keywords to focus on that isn’t as popular.
That, of course, gives you a better chance to rank higher on search engines.
Choose High-Low Keywords
When you’re working on website SEO for small businesses, you know that you need to use keyword research tools to find easy-to-rank-for keywords. But more specifically, you need to browse for high-low keywords or keywords that have a high search volume and a low competitive ranking.
Finding these keywords for your niche will take a bit of creativity and brainstorming on your part. But when you find them, you’re almost guaranteed to rank near the top of a search result, which of course is a good thing.
Need More Help Picking SEO Keywords?
Picking out SEO keywords for your website that you can rank for takes some work. You’ll need to be crafty, creative, and use keyword planner tools to get the job done.
But if you keep these tips in mind, and put in the effort, you’ll give yourself a chance to rank on the first page of search results on search engines.
Looking for more SEO tricks that you can use for your website? Check back with our blog ofter for more useful ideas and information.