According to statistics, the businesses in the U.S. make up the largest advertising market in the entire world. In fact, during 2016, over 190 U.S. dollars was spent on advertising in the U.S.

If you have contributed to this advertising spend, do you know if your efforts were effective? Unfortunately, many advertising efforts simply don’t provide the results you want.

If this is the situation you’re facing, it may be time to transform your advertising methods. One way to achieve better results is by focusing on your local market. Since this is (usually) a smaller area, it’s often easier to achieve the desired results.

Are you interested in local advertising? Do you want to know the best way to advertise locally to achieve your goals and objectives?

If so, you’re in the right place. Here, you can learn how and where to advertise and achieve the highest level of success.

1. Claim and Verify Your Google My Business Listing

Google My Business is a crucial component of any local advertising effort. This listing determines how your Maps listing is going to appear while providing additional real estate at the top of the search engine results.

Additionally, My Business gives you the opportunity for social validation, thanks to its review system. By claiming and verifying this listing, you have the ability to update or change it, as needed, giving you, even more, control over your online presence.

2. Attend a Local Tradeshow

If you own a small business, you may assume that it’s too expensive for you to attend a trade show. While bigger trade shows are often costly, there are quite a few smaller shows.

A particular industry or business association often host these tradeshows and provide you with an affordable way to get your products and business name “out there.”

If you’re planning to attend a tradeshow, make sure to utilize features that will help you stand out, such as colorful signs, cheap flags, and bright lights.

3. Create Locally Focused Content

While having quality content is important, it’s amazing how locally focused businesses don’t bother with content marketing.

While running a business is hard work, and there are countless things to do, day in and day out, great, locally-focused content shouldn’t fall by the wayside.

This is one of the most effective ways to “spread the word” about what you offer and where you are.

By creating locally focused content, you can increase your business’s visibility and establish your business as an authority and trusted voice in your industry or community.

When working to develop content, try to think like your customers. What are the questions they ask? What do they want to know? This can help you create content that’s actually useful.

4. Join Local Professional and Business Organizations

Every business or professional organization provides its members with exclusive advertising opportunities.

This may include free advertising on their website or advertising in a certain section of the newspaper.

Also, when you join these organizations, it’s a great reflection of your business – making this a win-win situation.

Keep in mind, you can also become professionally certified for a specific skill or ability. When you do this, customers are likely to see this and choose you over the competition.

5. Include Store Hours and Directions on Your Website

While this may seem obvious, there are still far too many websites that make the address and directions to their business extremely difficult to find.

While you know how important it is to optimize your website for mobile, it’s just as important to remember that, unless you make your business easy to find, you are missing out on countless opportunities to find new customers.

Today, there’s more than a few ways to create sophisticated websites (no coding knowledge needed). As a result, there’s no excuse to not have your address or a Google Maps widget to help people find you.

6. Email Newsletters

Many business owners don’t realize that approximately 80 percent of their future profits are going to come from 20 percent of your current customers.

This is a pretty staggering realization.

Like the majority of local, small business owners, you may be spending the majority of your advertising budget trying to acquire new customers, when you should be spending your time treating the current customers you have as valuable resources.

An extremely cost-effective way to engage your current customers is by creating and sending email newsletters. This can include information, tips, discounts and other resources your current customers would find valuable.

7. Create and Submit Local Press Releases

It’s actually pretty surprising how many local businesses aren’t submitting press releases to the business magazines and newspapers in their area.

Believe it or not, this can be extremely effective.

The idea is to ensure you submit stories, rather than blatant advertisements. You could announce you have received an award, hired someone new to your team or expanding your business.

The goal here is to share, not sell.

8. Advertise on the Local Radio Station

Believe it or not, broadcast radio is still considered a top source of information and entertainment across all demographics.

This is a highly targeted media channel that can help to drive engagement and action. Also, its much more affordable to advertise here, than many people think.

Local Advertising Efforts You Can’t Afford to Ignore

When it comes to local advertising efforts, there are more than a few you can try.

The methods mentioned here are not only effective but also affordable. The best thing you can do is choose a few of these and begin experimenting to see what works.

Remember, just like with any other advertising you invest in, the ideas you implement are going to be most effective if you plan the campaign first and then track the results you achieve.

If you are interested in learning more about promoting your business, check out our blog on the benefits of promotional giveaways.

We are dedicated to helping you achieve your business goals and find the information you are searching for.

If you have any ideas on growing local business, feel free to share them with us and other readers.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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Your Guide To Becoming A True Leader At Work (Infographic)

Becoming a leader at work can lead to many other opportunities. No matter where you are on the career ladder at the moment, chances are you can become a leader in one way or another.

The first thing you need to do is take responsibility, even if it isn’t in your job role exactly. You need to take responsibility for both the good and the bad to show that you’re a team player. Nobody likes a leader who blames others! Learn from any mistakes you make and you’ll make an even better team leader.

Trying new things and taking risks is another big factor in becoming a team leader. By taking on a project that others won’t touch, you’ll show you’re brave enough to take on the role of team leader. Stepping out of your comfort zone will take you places. Nobody ever achieved anything amazing by staying in their comfort zone!

Being open to criticism is also essential. Taking constructive criticism and handling it well is a must. Just make sure you use it to make yourself better in the future. Many leaders must make themselves vulnerable in order to be a success too.

Are you giving it all you’ve got? Giving out your thoughts, ideas, plans? The more you do, the more of a leader you’ll become. The following infographic can help you too:

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Infographic Created By CDL Insight

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