Did you know that poor website design could dramatically reduce your sales?

Now more than ever, customers place a high value on the look and feel of a website. In fact, 94% of users say that a site’s design elements matter more than the content!

Think about that for a moment. No matter how awesome your product is, no one will buy it if they can’t past your sloppy or ineffective site design. And there’s no point in launching a digital marketing campaign if your website is subpar.

If you’re struggling with your online sales, it might be time to consider a website makeover. Although it sounds simple, there are a lot of important factors to consider.

Not sure where to start? Here are seven expert tips for a website redesign.

1. Evaluate Your Current Site

Your first step is to take a long, honest look at your current website design.

Does it look dated? Is it easy to navigate, or could you improve and streamline your user experience? Have you received specific complaints from existing customers?

If you haven’t already, you need to analyze your site’s traffic patterns and identify areas that need improvement.

Which page(s) receive the highest bounce rates? If visitors leave the page almost as soon as they land there, start your redesign work there.

Do you have a high cart abandonment rate? Where in the process do buyers tend to throw in the towel?

Identify what isn’t working on your current site so you know what needs to change in your website redesign. You can discover more here about website makeovers.

2. Stick with What Works

With all this talk of change, it’s worth noting that you don’t necessarily need to redesign your entire website.

It’s likely that some components of your site already work beautifully. If your color palette, images, and font choices look fresh and modern, you may not need to change those at all.

The same goes for your business logo. If you’re happy with it and you enjoy widespread brand recognition, leave it alone and focus on other elements of your website redesign.

Of course, if your logo looks outdated (or little more than a piece of clip art), you’ve identified your first project. Your logo matters more than you think, so make yours a great one.

Hire an expert graphic designer if necessary to design a new logo for your business. Then you can start building your brand and your new website around the fresh logo design.

3. Make a Wish List

Once you’ve taken inventory of your current website, branding, and logo, it’s time to make a list.

Whether you do the redesign work yourself or hire an expert, it’s vital to have clear goals in mind. Write down every new feature you want your site to have, whether it’s a new tool, a simplified checkout process, or an improved sidebar.

This is also the time to consider small structural changes that could make a big difference for your audience. As an example, do your blog URLs contain the dates they were posted?

If so, visitors may feel less inclined to read something published a few years ago (especially if newer information is available). It can also hurt your SEO, as Google places the highest value on fresh content.

Making your URLs shorter and cleaner is one example of how to improve your website. The more you study your current site and compare it with your competitors, the more ideas for your wish list you’ll come up with.

4. Focus on Strong Visual Elements

We all have shortened attention spans — and they’re getting shorter every year. The fastest way to get your visitors bouncing is to present a gigantic block of text on your home page.

What you need to reel them in is an impressive visual feature on your home page (and every other page). Photos, videos, and illustrations create a much stronger reaction than cleverly crafted words.

If possible, use custom images for your website instead of generic stock photos. Consider shooting a welcome video to pull new visitors in and introduce them to your brand.

5. Consider Contrasting Colors

To make your website redesign stand out, consider where to add carefully chosen pops of color.

If you already have your color palette selected, that’s great. Now choose one contrasting color to use for features you especially want visitors to notice.

Use this color to highlight or underline a featured product. If the color isn’t found anywhere else on your site, you’ll succeed in drawing attention to the pages or products you want to be noticed most.

6. Focus on Conversions

If you’re struggling with conversion rates, you might consider adding some new landing pages with that goal in mind.

You can have different offers on different pages, from product discounts to a signup form your email list.

Once your new site goes live, pay careful attention to your analytics. Which offers and landing pages are working–and which ones aren’t?

As you analyze your results over time, you can make changes accordingly.

A final feature you might consider for your website redesign is optimizing for voice search.

By 2020 (that’s barely a year away!) experts estimate that 50% of all searches will be done by voice. People often speak differently than they type, so consider keywords and search terms that are optimized for voice search.

This could include something as simple as adding “nearby” or “near me” to the end of your most popular keywords. That way, people who are actively searching for a business like yours can easily discover you.

Final Thoughts on Your Website Makeover

As you can see, there’s a lot of thought and planning that goes into a successful and attractive website.

By using the tips outlined above, your website makeover will be a success–and so will your business!

Want to dive even deeper into web design and programming? Click here to find out how to become an expert programmer. Otherwise search for web design company.

0 Shares:
You May Also Like
Read More

Why Going Virtual is the Perfect Office Solution

One of the most exciting things about being in business is keeping up with the changing technology. The internet and computers are revolutionizing the way that things are done, and for the better. The “virtual office” is one of the greatest inventions of our times, and it will help the entrepreneurs of the future to keep costs down while efficiency stays high.

Virtual offices are dedicated internet spaces accessible from anywhere. They are designed to be utilized by the people in an office. It is meant to replace the brick-and-mortar buildings which have been home to enterprise for so long, whether in whole or in part, and to increase efficiency while reducing costs.

Commuting

With a virtual office, there is no need to travel in order to get there. Simply put the computer on-line and you have arrived. There will be no more commute, there is no need to run to a certain address in order to pick up a document or do just a couple of minutes’ worth of work, and the saving of that time will translate directly into effectiveness at work. Instead of worrying about where you can hold your next meeting, a UK virtual office provider or US provider could give you a meeting room to use whenever you need it.

Flexibility

One of the biggest benefits of the virtual office is the multiplicity of ways in which it can be used. It is accessible from any place and at any time. Every communication is recorded and can be made available to the proper person when appropriate. People can work together or individually, depending on what they find the most comfortable. Freedom from a physical location means that the business organization can take a much less traditional form without any harm to the enterprise.

Funding

If a virtual office can save a business the expense of maintaining a physical establishment, then that funding can be used for business operations or expansion. The number of little costs, prices and taxes that must be paid for a traditional business to maintain a physical location can add up to a substantial sum of money. By investing in a virtual office, nearly all those small expenses can be avoided.

Related: Why More Businesses Than Ever Are Going Virtual

Environment

It is simply better for the environment to use a virtual office to take as much real-world travel and paperwork out as possible. The petrol and energy that it takes to get to a real office is not inconsiderable, and the office supplies required to run a place of business represent an enormous use of irreplaceable resources. All these problems can be solved by opting for a virtual office.

Inspiration

The final, and possibly the greatest, advantage of the virtual office is the inspiration that it brings with it. Employees will no longer be tied to a single building or a single set of work hours. They can address their tasks whenever they feel so inclined, and they can work from anywhere.

Motivated employees will be able to use the virtual office to participate in work activities while traveling or at home, and their time commitment will similarly be freed up.  Happy employees are productive employees, and people who can work during the hours that they themselves know to be the most productive are apt to be the happiest and most productive of all.

Physical offices are no longer a necessity in business, so look into purchasing a virtual office and see if it suits the needs of your business, and you.

Let's block ads! (Why?)