If your current telephone system is letting you down, you might want to think about making a change to a cloud phone system. But if the concept of a cloud system is new to you, you may not know the benefits of switching.

This is a position a lot of business owners find themselves in, especially if they’re not tech savvy.

Keep reading and you’ll learn seven reasons that highlight why switching to a cloud phone system is good for your business. By the time you’re finished, you’ll know exactly how your business is going to benefit from making this change.

1. Increased Mobility

A great thing about any kind of cloud-enabled service is that it generally provides you with access to what you need, from anywhere in the world. For instance, if you have a cloud storage system, you can access your files from anywhere, providing you have an internet connection.

A cloud system is no different. When set up the right way, you can use a cloud system to make telephone calls, from anywhere in the world, provided you’re online.

Now, the good thing here actually relates to your employees. If your employees are able to make telephone calls from anywhere in the world, it means that they now have more freedom.

This means they don’t need to be stuck in an office to conduct vital business calls. This can be enticing to some employees as it means that they now have more freedom and are not going to be stuck in an office.

This can be especially helpful if you’re trying to win over new talent and get them to work in your business. If potential employees have the option of working remotely, it can help generate interest in working for your business.

2. It’s a Lot Easier to Manage Phone Lines

Another benefit of a cloud phone system is the improved ability to manage your phone systems. Suppose you suddenly experience an increase in business. It might lead to a situation where you need more employees and thus more phone lines.

If you’re using the traditional approach, you may have to wait for infrastructure improvements. Until these happen you will not be able to make use of these new phone lines.

This, of course, is not ideal as the time you spend waiting can amount to lost business. With a cloud system, you don’t need to deal with this kind of problem. As long as people have an internet line, it’s very easy to quickly add ‘numbers’ to the system that people can use to take and make phone calls.

3. Make Your Business Look More Professional

Cloud systems can also provide you with some cool features for your business. With the right setup, you can have people calling your business phone number feel as though they’re calling a massive company.

This is because of features such as call routing, where you can easily redirect calls to other departments without a lot of trouble.

4. Improved Ability to Forecast Costs

Another benefit of a cloud phone system is that it makes it easier to manage the costs of your business. With this kind of setup, it’s rare that you are going to be stuck in some kind of contract that will force you to pay a high bill for months on end.

Rather, you’ll find that most cloud phone providers ask you to pay on a monthly basis. This figure will also change, depending on your needs. You are not tied into a contract and this can make it easier to forecast the expenditures in your business.

If you do sign up to a cloud phone service, though, be sure to know what you’re signing up to. Make sure you know what your needs are ahead of time. This’ll allow you to decide what kind of offering will best suit your business.

To do this, you might want to consider reaching out to companies that specifically offer business voip solutions.

5. Make Use of Integration

Cloud phone systems also allow you to make use of special integration features. This is great because it means that you can now gather better data on how your business is performing.

For instance, you can set things up so that your cloud system is also integrated with your CRM system. This makes it easy for you to now get a grasp on how the sales department of your business is performing. You can take a look at the calls they’re making, by taking a look at the data within the CRM software.

6. Easier to Hold Meetings

With this kind of system, it also becomes easier to hold meetings. This is because a cloud system can provide you with the chance to easily create conference calls.

You can then use these conference calls to speak to a large number of staff members at the same time. This is especially helpful if your staff are not all located within the same office.

7. Resilient Phone Systems

Cloud phone systems also mean that your phone lines are going to be more resistant. In a traditional setup, your phone lines might go down if something happens to your office. For example, a fire could knock out your phone lines.

But with a cloud system, this isn’t really going to happen and hence you’ll be able to conduct business, even if your office is looking worse for wear.

Are You Going to Invest in a Cloud Phone System?

In this post, we’ve explored some of the benefits of investing in a cloud system.

Using this system, you can make phone calls from anywhere in the world, using your office number. You can also add or remove phone lines, without running into a lot of trouble.

If you’re interested in using this system, you don’t need to make a massive switch right away. There’s no problem in setting up a small cloud phone system in your office in only one department. In doing so, you’ll get the chance to work out if this is the right option for your company.

Thinking about hiring an accountant? Check out this post for some tips!

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6 Reasons Why Your Website Sucks (and What You Can Do About It)

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all the complexity of their product lines? I guess you probably were. These websites are built to the highest of professional standards. And as a result, the user experience is seamless.

But all too often, startups fail to emulate the seamlessness generated by the big companies. What seems like it should be straightforward and easy turns out to be a lot more complicated than they imagined. Here are some of the reasons why your website sucks and what you can do about it.

1. Boring headlines

In a world that’s full of low brow content and click-bait, it can be hard for your business to compete. People will click on titles that they find the most titillating, rather than the most informative. Titles which aren’t attractive aren’t going to attract much attention on the internet. They might interest specialists, but not the general public.

Making the titles on your website sexier is an easy first step to making your site more attractive. The next step is to include interesting images and perhaps infographics to reel in even more people. Often it’s just about keeping up with what others in your industry are doing, just to enable you to compete.

2. No blog

If you’ve spent any time browsing the sites of smaller companies, you’ll have noticed a trend over the last few years. They all have blogs. No longer is blogging reserved for foodies and disgruntled youth. It’s a tool that practically everybody is using to drive traffic to their websites. But why?

It all comes down to content. First off, search engines love new content. In fact, they take it into consideration every time they calculate your site’s ranking.

But also, the people looking for your product will probably want to read more about it. That’s why you’ll often find blogs on the sites of companies that sell complex products.

Legal firms, for example, make a point of running blogs that explain how their processes work in layman’s terms. It’s all designed to be helpful, accessible content for potential customers.

3. No website marketing plan

Your website is like the display window at the front of a department store. It’s the public facing part of your business. And it’s got to look good. But all too often, startup websites aren’t fronts for their brands. They’re generic templates that look as if they’ve been thrown together in five minutes.

Building brand identity through your website is an essential part of building a successful business. Because it’s your website that the public and other businesses see, this is what defines you. That’s why it’s so important that it’s good.

Take a couple of hours thinking about exactly what information you want to communicate through your website. What should it be saying about your business? And are there any graphics or logos that you should include to make it consistent?

4. Being too modest

The internet is full of people unashamedly screaming out for attention. Sometimes what they have to offer is good. But most of the time, the content itself is far from ideal.

The problem for the startup, however, is being heard above the noise. This is challenging enough in itself. But often startups will be further hamstrung because they are too modest to seek publicity.

The key to generating interest in your website is to tell your story. It doesn’t have to be War and Peace, of course. It just has to be the story about why your company is unique.

Customers are most interested in your story than you realise. Stories are what draws them into your firm’s brand. It’s what gives customers an affinity with you do. And it’s what gives them something to believe in.

If your startup is an ethical company, you can build this ethical aspect into your brand by telling a story. Perhaps you wanted to set up a chain of healthy, fast-food restaurants because you objected to what the big corporates were doing. This is the type of story that people can really get on board with. And it’s the sort of thing that will align them with your brand.

5. Failing to list on established sites

Even if you do everything right, your website may still get lost in among the billions of pages on the internet. That’s why it’s worth using more established sites to get a leg up.

The first thing that you can do is make comments on other sites. The goal here isn’t necessarily to build links. It’s to create engaging, helpful and meaningful content that will build reputation. As your name floats around the internet, this will divert more traffic to your website and help improve its visibility.

The second thing that you can do is write articles and try to get them published on other websites. This will mean that more people will come into contact with your message. And more potential customers are likely to want to know more about you by going to your website. Guest blogging is an excellent way to get your site known to another site’s audience.

The third thing that you can do is connecting your site through popular social media channels. Facebook, LinkedIn, and Twitter are all being used right now by businesses to promote their websites and their content.

6. Failing to use pay-per-click advertising

In the early days, very few people will visit your site, if any. The majority of your business will be done through word of mouth and recommendations. But there are limits to that kind of growth in a digital economy. And that’s why pay-per-click advertising is so important.

Essentially, PPC funnels interested customers to your website, dramatically increasing traffic. PPC is moderately expensive for a startup. But it’s something that can be tapered down once you build your reputation and traffic increases naturally. Often PPC advertising pays for itself. Most small businesses will use something like Google Adwords.

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