Do lawyers have secrets?  I think the answer is yes.  Do successful corporations have secrets?  Igualmente. So, in the year 2018 what are you going to do?

Create above par web designs and utilize SEO secrets that help your litigious based practice.  Below are a few secrets to running a successful SEO campaign for lawyers. First, you’ll want to have a look at Qamar Zaman a Master of High Ticket Leads For Lawyers and research some current SEO trends.  

Support Local

You’ll want to get into the local SEO pool and figure out the best keywords in your local community.  This will bring traffic from right around the corner and make it easier for you to secure their business.

Schema Markup

Schema markup is code that you put up on your website to assist the search engines to return more informative results for users. If you’ve ever used rich snippets, then you know exactly what schema markup is all about.  You should make sure you have schema markup for attorneys.  


It is imperative that you have a solid onsite SEO foundation.  When this step is done properly the onsite SEO will produce results in other areas of the SEO found on your page.  So make sure you give the most detailed information about your site that you possibly can.

Building a number of links in many forms is another great tool for SEO as a lawyer.  Properly placed links on other websites that steer traffic towards your site will make all the difference in the world when it comes to driving traffic and potential clients right to your door.   The links you use can come in the form of text, images, or other types of HTML such as hyperlinks about your website or a certain page on your site.  

Some ways to build strong backlinks include, commenting on online communities and forums, writing responses on Quora, guest posting on other law sites and blogs, post on Reddit, add your link to some online resource pages, making sure you have a Wikipedia page for your law office or firm.  

Follow Me

There are also two different kinds of links you can use;  NoFollow and DoFollow. NoFollow links only send traffic to your website they do not boost your place in search engines the way DoFollow links work.  DoFollow links simply tell the search engines to rank your website.

Keyword Research

Before you start any SEO campaign you should do extensive research about your optimal keywords.  For instance, did you know that if you use the word “lawyer” instead of “attorney” your firm will pop up in more searches?  You will also want to focus on purchase intent keywords where the customer or client has the intent on spending their money.  

So here are 7 simple tools you can use to boost your SEO searches and therefore secure more clients for your law practice.

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