Did you know there are predictions that say by the year 2040, as much as 95% of shopping will be facilitated by eCommerce?

The eCommerce industry is vast and understanding just how it ticks can be overwhelming. Being an eCommerce expert doesn’t happen overnight though, and you’ll need to figure out how you’re going to winning.

From using the right software to integrating advanced features to changing your strategy, everything can add up to a successful eCommerce business.

Continue reading to find out how.

1. Using Product Visualization

It’s not enough for a customer to see a static image of their desired product, and then just the options they have for customizing it.

Now, an eCommerce expert will use interactive product visualization to give the customer power of their choices.

Not only are they able to manipulate the product image to see how the finished product will be, but they can zoom in on it and view previously unnoticeable features that will take them from browsing to purchasing.

2. Extreme Filtering Capabilities

Gone are the days where customers were just happy to filter by price or newly added products. Now, you need to be able to give your customers complete control over the products they want to see.

Add detailed filter capabilities to your eCommerce website is a must, from allowing customers to filter by brand, color, reviews, or even certain product features.

The quicker your customer can find what they’re looking for, the quicker they’ll make a purchase.

3. Using Chatbots

Chatbots are a buzzword we’ve all been hearing lately. And this is because they can do so much for your eCommerce website.

Chatbots are the ultimate way of being able to interact with your customers in real-time while they are shopping. If your chatbot is programmed in the right way, you are able to personalize the shopping experience by figuring out their personal preferences and using it to show them relevant products.

4. Find The Right Software

Finding the right software is absolute key to your eCommerce success. If your backend software is not performing at optimum levels, then it won’t do everything you need it to do.

Your eCommerce software should cover security concerns, usability features, scaling your website and even optimizing your marketing tools. Finding the right one will take your online store to the next level.

5. Enhance Delivery Options

With technology advancing almost every industry in the world, there’s no excuse for not being able to offer only the best delivery options to your customers.

Increase the options that you’re offering your customers, from same-day delivery options to overnight couriers, and international shipping.

By doing this, you’ll be solidifying the purchase process and putting the cherry on top of an already perfect process.

This page is worth visiting if you want to become the ultimate eCommerce expert.

Becoming An eCommerce Expert

The journey to becoming an eCommerce expert is not an easy one, you’ll find many obstacles along the way but if you stick to our tips you’ll find success.

Keep in mind that nothing is set in stone, if your current software is not working then change it, if your product visualization isn’t the best, then improve it.

Visit our technology page to see more great content.

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Do Apps Still Make Money? Here is What 6 Developers Think

The app market is extremely saturated. But the mobile market is still gathering momentum..fast. Mobile apps have changed how we work, live, connect and what we do for entertainment. Mobile apps will continue to shape the thoughts consumers, small businesses, enterprises, and even the government.

Forrester expects that more than 25% of companies will use mobile not as a channel, but as a fully integrated part of their overall strategy. They believe 2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting empowered customers who expect to get anything they want immediately, in context on their mobile devices.

There is still a lot of demand for apps. Mobile apps have evolved beyond providing just information. Artificial intelligent and voice-based personal assistants are inspiring conversational and smart apps.

But most app developers are struggling to get attention. Majority of app developers don’t get rewarded for their efforts. Most apps don’t generate profits but serve as an extension of an existing business. And he vast majority of apps are free.

In-app purchases and advertising allow app creators to make money off their free apps. There are only few hits though. Here is what some redditors think about the prospects ofaunching an app.

1. kevinbracken

Absolutely, yes they do. I sold my fitness app last year to a larger company, and know many people whose app-based companies are making money.

However, the thing that many people fail to realize is that you are not building “an app,” you are building a business, and mobile is simply the fastest-growing channel in the world. You can do your own research but in the not-so-distant future, mobile will make up the vast majority of all web traffic and online sales.

To answer the second part of your question, if you have limited resources, absolutely target iOS. Notice how when new, serious companies with venture financing and previously successful founders start companies, they launch iOS apps first. Reasons:

  • iOS users download more apps
  • iOS users spend considerably more through their phones
  • iOS users know they are iOS users. Don’t underestimate the importance of this: many Android users simply buy the cheapest phone and don’t spend much time thinking about downloading apps, would never put their credit card number in a phone, etc.

2. austincha

I created some apps for both the App Store and the Google Play store. The App Store is strict on the quality of apps they allow to be uploaded, so I then just focused on Android apps. I made simple games and even some Live Wallpaper apps. My best games only made a couple hundred dollars and the LWPs made about a hundred.

I’ve stopped creating apps because the payout wasn’t worth the time and effort I put into coding the apps. I’ll have to say 99% of the app developers out there are not making money for the time and effort they put into the apps.

3. ZeikCallaway

Android developer here. As others have pointed out, apps can still make money, but the days of just having an app for money are pretty much over. Apps become exponentially more powerful, and likely to be used if they’re complimentary to a bigger software or service.

Also when deciding Android vs iOS, if you can, you should target both because they’re pretty even as far as market share. If you had to pick just one to start, I can’t tell you which is better but from my perspective and experience, Android seems to be gaining more market share albeit very slowly but, iOS will have a more consistent experience.

In other words, some Android devices may not work with your app the way you expect, so even they do take a strong lead over iOS devices there will still be a number of them that have problems.

4. RPN

Of course they still make money. Actually now more than ever as every year the worldwide app revenue grows exponentially. AppAnnie predicts that gross revenue across all app stores will eclipse $100 Billion in 2020.

The problem is that it’s now more competitive than ever. For an independent developer it is getting increasingly difficult to make a living building apps.

5. EatSafeUK

A lot of people have a weird view on apps as if they are magical no effort cash cows. But you have to see it for what it is, simply a distribution platform.

Can you build an app, throw it out there and effortlessly get millions of downloads and rake on money? No.

But if you are developing a solution to a problem that is best served with mobile then an app is appropriate. My research for my current project showed that the problem was biggest when people were out and about, so a mobile app works best.

But it’s just the distribution method. The rest of the business is the same as before; you need to identify customers, you need to effectively promote, you need to push yourself in front of people.

The app store is too saturated to expect to be discovered there. But just like a real store, the brands on the shelves do everything they can to get you to want to buy their products before you ever get through the door. Its the same in the app world.

iOS does seem to have a less price sensitive user base though, so if you want to charge for the app they’re the best people to target.

6. the_brizzler

They haven’t died down. It is just harder for the average guy or gal to make sure it is discovered. Sort of like websites…anyone can build a website…but how do you get visitors?…well that takes some marketing and strategy.

There are plenty of people making a decent living making niche apps that serve a specific purpose. But if you are trying to make a flashlight app…forget about it…apple won’t even let you publish it since there are already too many. So you just have to be smart about what you make and how you get people to find your app.

Related: 6 Easy Steps to Get Funding for Your App Startup

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