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By 2022, video content will account for 80% of global internet traffic. If you don’t have a video marketing strategy yet, it’s time to make one!
There are so many powerful benefits of video marketing. For example, videos help you showcase your brand, attract traffic to your website, and turn visitors into paying customers. That’s just the start!
Here are the five reasons why video marketing is so powerful. Once you realize why video marketing works so well, you can start utilizing videos in your own content marketing strategy.
Start rolling out your video marketing strategy and experience these five benefits video content can offer your business!
1. Connect With Your Customers
80% of millennials want to see behind the scene stories. They want to know where their products came from and how they were produced. One of the benefits of video marketing is its ability to create high-quality content that connects you to your audience.
With video marketing, you can appeal to their curiosity and show them the truth through the power of storytelling.
People are becoming increasingly conscious of what they buy. For example, customers want to know where the ingredients for a certain dish came from. Is the food organic or does it contain harmful GMOs?
Transparency through storytelling can help your brand look honest and authentic. That transparency will help you connect with your customers. As you build brand trust, you can then develop connections that lead to long-time, loyal customers.
Instead of spending all of your time and energy trying to find new customers, you can improve your ROI by retaining previous customers instead.
What problems are your customers facing? What issues do they care about? You can use video marketing to forge an emotional connection with them through empathy.
Then, end your video with a strong call-to-action to convert that viewer into a potential lead!
You can also use video marketing to share user-generated (UGC) with your viewers. After all, people love authentic content. That includes videos from people just like them.
Sharing UGC will help potential clients see the benefits of your business. They’ll connect with people who have similar tastes to theirs, which can help boost engagement. At the same time, you’re celebrating your customers, which can help you connect with your audience.
2. Step Up Your SEO
85% of retailers claimed search marketing was their most effective customer acquisition tactic. Search engine optimization (SEO) can help you appear on search engines like Google, which will help you invite more web traffic.
SEO is based on customer and keyword research. First, determine your target audience.
Break a broader target audience into smaller personas based on:
- Marital status
- Household income
- Buying habits
Next, you need to determine what answers your customers are searching for online. What keywords or phrases are they using? What is their search intent (what do they hope to find)?
You can use tools such as Google Trends, Keyword Planner, or SEMRush to develop a list of these keywords. Once you know what your audience is searching for, you can create content based on these topics.
Videos and SEO
Video content is one of the best ways to improve your SEO ranking. The higher you rank on search pages, the more people will see you. In time, a higher ranking can help you build brand awareness and recognition.
Your brand reputation will improve, too. After all, people don’t look at the third or fourth page of a Google search. Instead, they’re more inclined to trust the companies that appear at the top of a search.
Ranking above the competition will help your brand appear as a reputable resource in your industry.
One of the benefits of video marketing is its ability to boost your SEO ranking. Then, more people will visit your website to explore your content. As they click around, they’ll improve your clickthrough rate and dwell time.
These metrics will both help boost your SEO ranking even more.
Try creating weekly vlogs or tutorials. Mix up your content marketing strategy by trying different formats, too. For example, you can create a product review video one week, then post a video testimonial from a client next week.
Make sure to optimize your videos for your target keywords. Your keyword should appear in your title, video description, tags, and in a transcript. Optimizing your videos using keywords will help your target audience find your content.
3. Build Brand Trust and Engagement
One of the top benefits of video marketing is its ability to boost your brand.
People won’t trust your company if they don’t know who you are first. Posting videos on social media or appearing on Google search pages will help you generate more brand awareness. As more people watch your videos, your online presence will begin to grow.
As a result, you’ll begin reaching a broader audience of potential customers.
You can also target different keywords and topics to ensure you reach customers with a range of interests. As you increase your online exposure, you can attract more people to your website. Then, you can convert those visitors on your landing pages and turn them into sales.
Make sure to provide your viewers with unique, valuable information. Why should they trust your brand? What unique value can you offer them?
For example, you can use your videos to show customers behind the scenes footage of your business. You can also use reviews as social proof, which can help on-the-fence customers learn to trust you.
Over time, brand recognition can develop into brand trust. When people trust you, they’re more likely to choose your business over another. Brand trust can lead to repeat sales, which will help strengthen customer retention.
It’s cheaper to retain a recurring customer than to attract new ones.
Are your customers always on-the-go? Maybe they don’t have the time to read a long blog post. One of the reasons why video marketing is so powerful is that it’s easy to consume.
With creative video content, you can grab the viewer’s attention and keep it. The longer they stay on your website, the better for your SEO, which can help you attract more people to your site.
Don’t forget to finish your videos off with a strong, compelling call-to-action. Use a strong verb that directs viewers to complete a specific task. You can also utilize the fear of missing out (FOMO) to encourage immediate engagement.
Increasing engagement through your video content can help you turn viewers into leads. At the same time, you’re increasing brand recognition to ensure consumers remember you later on.
As you generate leads, you can convert viewers into paying customers to improve your ROI.
Videos are easy to share, too. One viewer might share your video with two or three people. As you expand your reach, you have the potential to gather more leads!
4. Gain a Competitive Edge
Are you operating in a very competitive market? If so, you can use video marketing to gain an edge against the competition.
First, make sure to focus on your brand’s unique value proposition. What do you offer that no one else can? Why should your customers choose you over another business?
Make sure to communicate directly with your ideal customer. Speak the way they do and use empathy to show you care about their problems.
If your audience is broad, use video content to focus on a specific niche.
Focusing on your values within your video content will help your brand appear helpful and authentic. As customers realize you’re there to help, they’ll begin engaging with your content more. The more often they see the helpful content you have to offer, the more likely they’ll trust you in the years to come.
5. Boost Sales and Your ROI
68% of YouTube viewers watch a video before they make a purchase decision. By developing a strong video content marketing strategy, you can start increasing leads, conversions, and sales for your business.
Focusing on old-school, outbound marketing strategies, on the other hand, can cause you to lose money. These strategies spend too much time trying to convince people to buy your product or service. With inbound marketing strategies like video marketing, you’re focusing on consumers who already have an interest in what you have to offer.
Video marketing can attract repetitive results over a period of time, too. By making the most of your SEO and social media strategy, you can keep attracting people to your website using your video content.
You don’t have to waste time or money on expensive video productions, either. In fact, many companies create effective, compelling videos using smartphones or cameras they have on-hand.
Make sure viewers can hear everything you have to say, though.
Otherwise, focus on your value. Then, your viewers will recognize what you have to offer. As you convert more viewers into paying customers, you’ll improve your ROI and grow your business!
Press Play: 5 Key Benefits of Video Marketing in 2020
Ready to press “Play” on your video content marketing strategy? As you produce more videos, you can enjoy these five benefits of video marketing to begin growing your business!
Searching for more effective tips? Explore the Marketing section of our blog today!