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Have your digital marketing strategy for 2020 in place? If not, you should probably get on it. Today, the digital landscape moves fast, and people that aren’t clear on what they want their audience to do are sure to lose a lot of traffic and potential customers.
What’s confusing about the whole thing, though, is there is basically an unlimited amount of digital marketing resources online. Some are helpful and others aren’t, but it can be hard to separate the wheat from the chaff.
In this short guide, we’ll look at 5 marketing resources you have available to you in 2020 (and beyond).
SEMRush describes itself as an all-in-one marketing toolkit, and that’s precisely what it is. The primary benefit of this tool, though, is its ability to help you with researching your competitors. A few clicks can show you which organic keywords your competitors are using and ranking for, as well as reveal keywords that might have been overlooked by your competition.
There’s a reason this tool is used by many in the digital marketing space.
Contrary to popular belief, the written word is not dead on the internet. While a large portion of the internet has moved to audio and video content, written words still help millions of people discover new websites each day through search engine optimization.
That’s where a tool like CopyBlogger can help. It helps you craft compelling copy for long-form webpages, which means you’ll be more likely to convert the traffic you’re getting into customers, leads, or new audience members.
3. HubSpot Academy
Looking to learn more about online marketing? HubSpot Academy is the resource for you.
Whereas the rest of the tools on this list assist you in achieving a specific objective, HSA provides intensive certifications that can help you uplevel your skills as a digital marketer.
As the old saying goes, “Teach a man to fish, and he’ll be able to catch fish for the rest of his life.” Same idea here, just with internet customers.
And if you’re looking for other online marketing books or resources, check out these digital marketing book reviews.
Remember how we said the digital landscape moves fast? We meant that literally. Google and other search engines really prioritize fast-loading content now, and if your website isn’t loading quickly in 2020, it’s not going to rank very high.
A tool like PageSpeed will inform you of potentially slow webpages on your site, so you aren’t negatively affected.
5. Guide To Google AdWords
There are thousands of internet marketing books out there, but not all of them are worth it. This Google Adwords book, however, is.
AdWords are powerful because they’re the primary digital marketing tool used by the biggest search engine in the world. In 2020 — and probably for the foreseeable future — growing your business on Google is a good idea.
Digital Marketing Resources: Wrap Up
There are tons of digital marketing resources out there, both online and in book format. Some are great, and others are forgettable. But you can’t go wrong with any of the books on this list.
Using the industry’s best tools and equipping yourself with up-to-date knowledge is how you’ll win in 2020. Best of luck to you and your business!