Table of Contents
- 84.6% of professionals agree the number one mistake small business owners make is having a crowded web design
- 70% of small business websites don’t have a call-to-action
- 92.6% of people say visual dimension is the number one factor affection their purchase
When it comes to building an online presence, few things are more intimidating and time-consuming than designing a website from scratch. With so many moving parts, it’s hard to keep all the plates spinning without having something at some point go wrong. Luckily, there are a lot of resources and professionals offering web design services in Miami to keep you on the right path. However, it’s still smart to have a keen eye on what to look for in a site design. Don’t let these common errors prevent your website and business from succeeding!
Check the mistakes below
Sometimes, less is more. In a recent survey,almost 85 percent of respondents said the biggest mistake they see made in web design is crowding the page with too much content.
When someone visits your website, you want to offer them a cohesive experience. This means they’re able to find what they are looking for in a timely manner and in a way that is intuitive. Bogging your website down with an abundance of pictures, text, and ads that don’t offer any value won’t only make things more cluttered but also slow down the speed of your website too.
Failing to have at least one clear call-to-action on a page is a cardinal sin in web design. So many business owners get caught up in the minutia of launching a new website or landing page that they might forget to add the all-important CTA button.
Call-to-actions are the gateway to new customers and an invitation to do business with you. They literally tell the user what to do, whether it’s “click here,” “subscribe now,” “request an appointment.” CTAs push the user toward the goal they want, finding the goods and services they were looking for while getting you what you want, a new customer.
Everyone has been on a website that’s had poor navigation, but not for long. Nowadays, people want answers and they want them now! So, nothing is more frustrating for a visitor than clicking on a promising website only to find themselves lost with no navigation.
Part of the user experience includes providing a site map that’s easy-to-read, find, and function. You want users to be able to navigate their way through your website as they hunt for info. But, it’s all too often that websites have lost pages, disappearing navigation bars, and confusing site structure.
Bad Font Choice
What’s deemed a bad font might seem like something rooted in personal opinion, but that isn’t necessarily the case. What might look nice or cool to you could look hard-to-read to someone else or not entirely work with the colors or aesthetic of your website.
At the end of the day, having a great website design doesn’t mean having the coolest or most modern features. It means having a website that balances interesting visual aspects with optimal functionality. Web-friendly fonts that read well across most devices include san serifs with clean lines as opposed to the more complex options with scrolls and fancy elements.
Poor Use of Whitespace
For those who aren’t familiar with design, the space you don’t use is just as valuable as the space you do use. Much like what was touched upon in the first mistake, it’s essential to have balance in your design between the used and unused spaces on a page.
Think back to your favorite website or one that you visit routinely. The entire screen isn’t filled with blocks of images and text – every element has some breathing room. This area is called whitespace. The best way to achieve balance in your design is by having the right amount of whitespace. This helps guide the reader as they view content and makes the page feel organized.
Want to Avoid These Mistakes? It May be Time for Professional Web Design Services in Miami
The truth is that a lot of these mistakes are made by inexperienced people that are stepping into an arena they don’t quite fully understand yet. While there’s a lot of merit in tackling the complexities of web design, make sure to do your homework or enlist the assistance of professional web design services in Miami! The right designer or agency can make a world of difference for the success of your site.