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According to Forbes, “brands outlive products.” Rightly so, in today’s digital age, it’s easy to recognize brands and see their pervasive nature and the need to get your own business branding spot-on.
The question is, how is this accomplished?
We’re making it simple for those starting their own online business. Here are 5 branding tips to get you started and make sure your branding is on par.
5 Branding Tips for Your Online Business
The comforting thing about the all-important branding endeavor is that if you have a great product or service, plus a solid foundation of branding, you’re on the path to success.
Branding well doesn’t have to be complex. When it comes to marketing, Da Vinci had it right, “Simplicity is the ultimate sophistication.”
1. Define and Detail
Before you ever get started with designing a logo, choosing a color palette, or any of the other “fun” aspects of branding, there’s one foundational step to complete: define your brand.
What is your brand all about? What’s your mission? What’s your story? What are you trying to accomplish and how are you going about it?
Once you have these essential questions answered, write them down somewhere! Not just for your own purposes, but make these ideas and goals visible and understandable to your target audience.
The more potential customers know about a brand, the more they relate and engage.
2. Aim for a Target
Who are you marketing to? Do you know your target demographic? How can you ever go about creating a powerful logo, motto, or product unless you know your target audience perfectly?
Learn all you can, through analytics and research, about your potential target audience.
Every marketing strategy is far more effective when it’s created with it’s the audience and their interests and needs in mind.
Don’t shoot in the dark. Target your brand and your various campaigns at something, or better yet, at someone.
3. Design a Powerful Logo
Know that you’ve got a handle on who it is you’re marketing to and what their lifestyle is like, you can go about designing a perfect logo to appeal to them.
This is the step where color meanings and palettes are important. Choose colors, fonts, and images that appeal most to your audience and to the idea you’re trying to convey with your brand.
Designing a powerful logo is an intentional process.
4. Know Your Enemy
One of the best ways to create a powerful brand is to evaluate what your competition is doing. Then, create a unique brand that appeals to your audience’s need.
Get into some real numbers and see what your competition is doing that’s effective, and what’s not working for your audience.
It’s also valuable to research more helpful tips on protecting your new brand from fraud as well.
5. Keep it Simple
The longer it takes a potential customer to figure out how to use your app, website, or service, the less likely they are to stick around.
Ease of use and simplicity in engaging with your brand are must-haves. If your customers can’t use your product or service without reading through a 500-page manual, they’re going somewhere else to get what they need.
More Business Helps
Now that you’ve got the basic branding tips, you’re ready to hit the ground running.
For more help with your new online business, read our post on designing user-friendly mobile apps. Your customers will thank you for it.