Having a good product isn’t enough — you need quality marketing strategies that will allow you to thrive and grow your sales.
In this day and age, that means getting a handle on your digital advertising. There are several digital marketing techniques that you can use to rake in more sales and increase the reach of your business.
Below are some examples of popular brands that have used digital marketing strategy to get ahead.
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1. Slack
When you think about digital collaboration, you think about Slack.
This isn’t by accident — this company has hit the ground running with their digital marketing and never looked back. Though you are likely to see big budget ads on Instagram and YouTube, Slack really focused on efficiency when crafting its digital strategy.
They place a high premium on satisfying each and every customer, which is why so many people sign up for paid subscriptions.
2. Bevel
Today, men are getting more in touch with holistic health, taking care of their mind, body, and spirit. With grooming products, for instance, people want to do business with brands that they feel a connection with.
Bevel is a shaving brand that has used social media to capture the hearts and minds of its customers. The company’s owner Tristan Walker, created his shaving kits for black men because common popular razor blades often create shaving bumps due to differences in skin types.
The Bevel blade is crafted to work with different skin types to prevent these bumps. Walker’s story of turning down $500 million to inspire his community by retaining ownership spread across the web like wildfire.
Because of this, they’ve used creative marketing to build connections with users who gladly pay for the shaving kits.
3. Airbnb
This company has created some of the best video advertisements across the web. You can use different video ad maker available in the market.
They’ve caught traction on social media platforms like Instagram, YouTube, and Snapchat. Since getting an Airbnb rental is a matter of trust, they always create a connection with their advertisements.
4. WWE
World Wrestling Entertainment has live shows on cable every week, but their big product right now is the WWE Network.
They’ve created several excellent digital advertising campaigns and promotions to drive people toward signing up for subscriptions. As a result, they’ve been able to replace the pay-per-view model, and instead give people live events and decades worth of archived content for $9.99 a month.
Employ These Ideas Into Your Business
These are some of the most successful brands around right now, not just for their business practices, but due to excellent marketing. Rather than look at them like untouchable giants, make sure that you borrow from them so you can employ these strategies and make them work for you.
Even if your budget is scarce, you can use a free ad maker to hit the ground running.
Get a Clear Understanding of Digital Advertising
The more you learn about digital advertising, the more you’ll be able to compete in a web 2.0 world. Apply these strategies so you can watch your company grow.
For more information on digital advertising, business apps and more, stick to our content!
