It’s predicted that by 2020 freelancers will comprise as much as 40% of the American workforce–that’s a lot of people!

As the gig economy becomes increasingly competitive, it’s essential you educate yourself on how to enjoy freelance success. 

Luckily for you, we have three tips to help you do precisely that. 

Let’s dive in!

1. Use a Contract 

When you first start as a freelancer, it’s tempting not to bother with a contract and jump straight into the work. However, this is the biggest mistake you could make.

It’s imperative you draft up and use a contract for every new client you take on. Period. 

There are tons of general templates on the internet you can use. As long as all of the following is covered, you should be good to go:

  • That you promise the content you produce is entirely original
  • That the client’s data and personal info will be kept secure
  • That either you or the client can terminate the working relationship at any time
  • Details stipulating how much the client will pay you, and when
  • Any relevant deadlines for the project

This works wonders for providing a bit of protection should the client refuse to pay.

2. Organization

Organizational skills are vital for freelance success.

So, if you’re using software to automate various tasks, you should integrate your different programs. This is one of the easiest ways to use technology to streamline everyday business tasks. 

For instance, the Pipedrive MailChimp integration–this is a fabulous example of consolidating technology to improve efficiency. Pipedrive is a handy CRM solution allowing entrepreneurs to manage their sales pipeline.

Whereas, MailChimp is a well-respected email marketing tool. Now, you can merge these solutions to ensure that you receive the most up to date customer info, which is essential for launching successful e-mail marketing campaigns. 

3. Showcase the Work You Want 

Don’t fill your portfolio with any old project. Contrary to popular belief, this practice actually makes your portfolio weaker.

Instead, only display the kind of work you specialize in. This increases the likelihood of scoring the types of gigs you want to work on. 

Needless to say, you should also only include your strongest pieces. Quality over quantity is essential. You want to keep the viewer engaged with your work, so only display between ten and 20 pieces in your portfolio.  

After all, there’s a good chance the prospect won’t have time to review tons of articles. 

Top Tip: You should have both an online and an offline portfolio. In this day and age, it’s easy to overlook the power of a physical collection. These look incredibly professional if you’re going to a face to face client meeting and should help seal the deal!

Are You Ready for Freelance Success?

We hope the above advice helps you achieve freelance success. If you found this article interesting, then we’re confident you’ll love the other features over on our ‘technology‘ blog. Enjoy! 

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Power of Search Engines
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Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

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