It’s predicted that by 2020 freelancers will comprise as much as 40% of the American workforce–that’s a lot of people!

As the gig economy becomes increasingly competitive, it’s essential you educate yourself on how to enjoy freelance success. 

Luckily for you, we have three tips to help you do precisely that. 

Let’s dive in!

1. Use a Contract 

When you first start as a freelancer, it’s tempting not to bother with a contract and jump straight into the work. However, this is the biggest mistake you could make.

It’s imperative you draft up and use a contract for every new client you take on. Period. 

There are tons of general templates on the internet you can use. As long as all of the following is covered, you should be good to go:

  • That you promise the content you produce is entirely original
  • That the client’s data and personal info will be kept secure
  • That either you or the client can terminate the working relationship at any time
  • Details stipulating how much the client will pay you, and when
  • Any relevant deadlines for the project

This works wonders for providing a bit of protection should the client refuse to pay.

2. Organization

Organizational skills are vital for freelance success.

So, if you’re using software to automate various tasks, you should integrate your different programs. This is one of the easiest ways to use technology to streamline everyday business tasks. 

For instance, the Pipedrive MailChimp integration–this is a fabulous example of consolidating technology to improve efficiency. Pipedrive is a handy CRM solution allowing entrepreneurs to manage their sales pipeline.

Whereas, MailChimp is a well-respected email marketing tool. Now, you can merge these solutions to ensure that you receive the most up to date customer info, which is essential for launching successful e-mail marketing campaigns. 

3. Showcase the Work You Want 

Don’t fill your portfolio with any old project. Contrary to popular belief, this practice actually makes your portfolio weaker.

Instead, only display the kind of work you specialize in. This increases the likelihood of scoring the types of gigs you want to work on. 

Needless to say, you should also only include your strongest pieces. Quality over quantity is essential. You want to keep the viewer engaged with your work, so only display between ten and 20 pieces in your portfolio.  

After all, there’s a good chance the prospect won’t have time to review tons of articles. 

Top Tip: You should have both an online and an offline portfolio. In this day and age, it’s easy to overlook the power of a physical collection. These look incredibly professional if you’re going to a face to face client meeting and should help seal the deal!

Are You Ready for Freelance Success?

We hope the above advice helps you achieve freelance success. If you found this article interesting, then we’re confident you’ll love the other features over on our ‘technology‘ blog. Enjoy! 

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The Most Hotly Contested Web Design Concepts of 2016

If there’s one topic that gets people fired up it’s web design. To succeed online, a smartly designed website is crucial. Something that brings in visitors and keeps them on your page, absorbing content.

Unfortunately, what constitutes a great site isn’t always agreed upon, and there’s constant debate of best practices, what’s hot, what’s not, and what is the cancer that is killing the industry. The argument still rages on, and recently it’s moved on to these commonly used web design elements:

The Carousel

“We’re not at the park, so why are we going around and around? Because people keep designing their sites with these blasted carousels” is just one of the commonly heard gripes about this supposedly interesting design choice.

Unfortunately, we have to keep clicking left or right to get another little morsel of information that the designers have deemed us worthy to handle. Are they afraid we can’t read full paragraphs? This one isn’t just a matter being annoyed personal preference, however, Carousel designs actually harm your websites performance.

They kill local SEO efforts by starving your site of actual content, the slow your site down with huge image files and JavaScript, and they are so confoundingly bad that nobody clicks through them all the way. The naysayers might have a point on this one, Carousels are way more trouble than they are worth.

Parallax Scrolling

You’ve seen this technique on graphics heavy sites in which the foreground and background scroll at different speeds. It creates a feeling of depth, helps tell a story through visuals, and looks pretty cool when properly implemented.

Unfortunately, it comes with some (resolvable) issues that may make it a waste of time. Like the Carousel, use of Parallax Scrolling is damaging to SEO. Since there’s usually just one page and a bunch of images, there’s no text content for search engines to crawl through and rank.

The abundance of images reduces performance (and completely kills performance on mobile devices). Most damaging of all though, is that the technique can just make it confusing to absorb any useful information, which will cut your number of repeat visitors down tremendously.

Think about it, would you stick around on a website where your only navigation option was to scroll downwards through hard-to read image/text combos? Of course, there are examples of Parallax Scrolling done right, so the argument is there that it’s all about how you choose to use it.

The Hamburger Menu

That three lined symbol in the corner on most websites that you click to access navigation options is commonly known as the hamburger menu.

While it does look cool, and you can see why one might be tempted to clean up their navigation by having it sleekly displayed in a drop-down menu, many say it kills a websites discoverability.

When your navigation options are out of sight, they are also out of mind, the thinking goes. There’s also the argument that it’s less efficient, since you’re forced to go to a separate menu just to see your options, but that’s more a matter of personal taste, it would seem.

We may never get definitive answers on whether these trends are good or bad, but it seems pretty clear that if you are going to try to incorporate any of these ideas into your design, you have to do it with care.

We’ve given you an overview of the tons of free web design options out there for building a pretty good site. When you have to move up to the big leagues though, it’d be prudent to hire some big league talent.

Professional web developers like Big Drop (out of New York), or Brown Box Branding (Dallas TX) offer great designs coupled with high level marketing strategies proven to keep the visitors coming back to your site for more.

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