There was a time when South Florida was the vacation capital of the country, but in recent years, other cities have successfully overtaken that coveted title. In fact, according to the WorldAtlas website, South Florida doesn’t even have one representative city on their most recent list of the most popular travel destinations in the United States. Orlando in Central Florida comes in third, but that is to be expected with attractions such as Disney World and Universal Studios. It’s a popular family vacation spot, but Greater Miami has so much to offer as well. Are you in the travel or hospitality industries seeking a way to recapture a market we once owned? Here are some effective ways to rebuild tourism in South Florida.
1. Get Social
There is no secret to the fact that everyone and their brother (sister, mother, grandparents, aunts, uncles, and trolls!) are on social sites like Facebook, Twitter, and Pinterest. If you want to generate interest in all that South Florida has to offer and just how social we are, it’s time to get social. Set up at least one social media account and start posting away. You may wish to hire an SEO/SEM (Search Engine Optimization/Search Engine Marketing) firm to handle your social accounts, but if you want to gain a humongous following, you need to get up with the times – you need to get social. You’ll be surprised just how quickly you gain followers once you get the ball rolling.
2. Go Video Viral
Then there are the viral videos you can capitalize on. Are you aware that YouTube is not only the second largest social site in the world, but it is also the second-largest search engine, behind Facebook and Google respectively? There are a number of high-quality South Florida production companies that can literally captivate an audience with live videos of South Beach and Key West. It is said that a picture paints a thousand words, so it only follows that a moving picture (video) paints a million words!
3. Broaden Your Reach
As long as you are considering using an SEO/SEM expert to get your social sites up and running, why not contract them to also broaden your online reach? Set up a professional website and then use content to build visibility online. Did you know that more people find businesses online than through any other means? A marketing company can develop a broad online approach so that you can capture your market wherever they happen to be. From social sites to online travel magazines, if the audience is there, a professional marketing group can capture that market. Actually, it’s all about technology and that’s something South Florida has plenty of! If you want to rebuild tourism in the tri-county area (Dade, Broward, Palm Beach) then the fastest method of promotion is cyberspace. Use anything from Google Local to Social Media and you’ll have a reach beyond what you can imagine. Want to rebuild South Florida tourism? Let South Florida techies show you the way!