Welcome to the modern Digital Age, in which technology and the Internet are both part of our daily lives. It seems as though every person and every business is connected to the online marketplace. In other words, digital marketing has become more crucial than ever.
For example, as a responsible IT company owner, you know how important search engine optimization (SEO) is for your website. For one thing, as of now, there are over 200 million active websites on the Internet. These days, you have to do everything you can to stay relevant in today’s digital marketplace.
The good news is that you’ve started in the right place by reading this article. Detailed below are the top ten SEO tricks your IT company absolutely needs to know about.
Your IT company deserves to maintain a solid, profitable online presence. Don’t miss out on all the SEO strategies can offer you.
1. Start with a Solid Website
At the end of the day, there are a lot of ins and outs when it comes to navigating the digital marketplace. This is even true for an established IT company. SEO is an entire field of professional knowledge.
To start, though, make sure your IT company has a sophisticated website. A website needs to be engaging, and high-functioning to get a high SEO ranking. If your iT company wants to stay relevant in the modern world, you need to invest in the best website possible.
If you have to, don’t be afraid to check out your competition in managed IT services to get an idea of high-quality websites. For example, Be Structured Technology Group has a fast-loading, enticing website that online users are sure to love.
2. Ensure the Site Has Mobile Usability
After all, it wouldn’t be the Digital Age without a bunch of mobile Internet devices, right? These days, everyone we know is using their phone for quick online searches. Make sure your IT company’s site doesn’t cause any problems when it’s loaded on someone’s small mobile screen.
3. Compress Your Images for Faster Web Page Loading Times
As mentioned above, a good SEO ranking depends on a highly functioning website. That means you need to be willing to do whatever it takes to keep your web page loading times fast.
For example, it increases loading efficiency when photos are compressed. Compressed versions of photos, after all, are smaller versions of the high-quality photos your site needs to display. They’re the perfect SEO strategy for your IT company to adopt.
4. Link-Building Is Crucial
Don’t forget that link-building strategies are vital for high SEO ranks. If you want online users to be able to find you on search engines, other websites need to link back to yours.
That might mean you create partnerships with other relevant web content to share links to each other’s sites. That way, you can both profit from the network of link-building that will increase your IT company’s SEO rank.
5. Don’t Underestimate the Value of Consistent Branding
Remember that in every marketing avenue, your IT company needs to present a consistent message. That message, or brand, is the company’s personality when interacting with consumers. In other words, it’s a significant first impression that your company will display.
Make sure the message stays the same, even with SEO content. If you’re developing an SEO blog to increase your ranking, stick with the appropriate tone of voice.
6. Social Media Is Relevant To SEO
Plus, every company can boost their online presence these days through social media. Make sure your company’s social media profiles are sharing your SEO content on a regular basis.
Plus, what do hashtags remind you of? That’s right – the SEO keywords that help users find relevant content. Social media networks are, in essence, smaller versions of the main search engines themselves.
7. Use High-Quality Analytic Software
It’s always a good idea to track your process. This is even true when it comes to SEO strategies that do – or don’t – work well for your IT company.
Only work with trusted software, though, as always. Consider Google Analytics if you want the best metrics and measurement for your SEO strategies available on the market today.
8. Improve the Overall User Experience (UX)
There is one important element that is often overlooked within SEO strategies. Don’t forget that when publishing SEO content, you’re targeting two distinct audiences. One is the search engine algorithm that will “rate” your website, and the other one is the human user who visits your site.
When they visit your site, after all, they’re even further contributing to that SEO ranking if they stay engaged with it. In other words, you need to make sure you spend plenty of time investing in the site’s overall UX. Otherwise, users won’t stick around.
9. Partner with Relevant Companies
As mentioned above, networking with relevant companies can be great for link-building. You can also partner with them for general brand support, too. Don’t be afraid to negotiate any kind of deals you think would profit the SEO strategies for both parties.
10. Don’t Forget about Optimizing for Voice Search
The last SEO strategy you need to consider is that of optimizing voice search. As technology continues to develop, voice search is only going to become more popular. Make sure your site is ready for the technology of the future.
Continue To Stay Informed on Today’s Best SEO Tricks
At this point in the article, you should have a pretty comprehensive plan for your IT company’s SEO. It’s time that you invest in the present and the future of its online presence. It’s no secret that a brand’s successful SEO can take it to incredible heights – and profits.
Make the most of all the SEO tricks and guidance available online. We know how important it is that you have access to the latest, most useful, and most relevant news in the world of SEO. That’s why we encourage you to visit our website today.
Your IT company has a lot of work to do if it wants to get to – and stay at – the top of its SEO ranking. Make sure you take the time to check out our SEO article archives online. Then, you can continue to work at your company’s optimal digital marketing strategy.