Welcome to the modern Digital Age, in which technology and the Internet are both part of our daily lives. It seems as though every person and every business is connected to the online marketplace. In other words, digital marketing has become more crucial than ever.

For example, as a responsible IT company owner, you know how important search engine optimization (SEO) is for your website. For one thing, as of now, there are over 200 million active websites on the Internet. These days, you have to do everything you can to stay relevant in today’s digital marketplace.

The good news is that you’ve started in the right place by reading this article. Detailed below are the top ten SEO tricks your IT company absolutely needs to know about.

Your IT company deserves to maintain a solid, profitable online presence. Don’t miss out on all the SEO strategies can offer you.

1. Start with a Solid Website

At the end of the day, there are a lot of ins and outs when it comes to navigating the digital marketplace. This is even true for an established IT company. SEO is an entire field of professional knowledge.

To start, though, make sure your IT company has a sophisticated website. A website needs to be engaging, and high-functioning to get a high SEO ranking. If your iT company wants to stay relevant in the modern world, you need to invest in the best website possible.

If you have to, don’t be afraid to check out your competition in managed IT services to get an idea of high-quality websites. For example, Be Structured Technology Group has a fast-loading, enticing website that online users are sure to love.

2. Ensure the Site Has Mobile Usability

After all, it wouldn’t be the Digital Age without a bunch of mobile Internet devices, right? These days, everyone we know is using their phone for quick online searches. Make sure your IT company’s site doesn’t cause any problems when it’s loaded on someone’s small mobile screen.

3. Compress Your Images for Faster Web Page Loading Times

As mentioned above, a good SEO ranking depends on a highly functioning website. That means you need to be willing to do whatever it takes to keep your web page loading times fast.

For example, it increases loading efficiency when photos are compressed. Compressed versions of photos, after all, are smaller versions of the high-quality photos your site needs to display. They’re the perfect SEO strategy for your IT company to adopt.

Don’t forget that link-building strategies are vital for high SEO ranks. If you want online users to be able to find you on search engines, other websites need to link back to yours.

That might mean you create partnerships with other relevant web content to share links to each other’s sites. That way, you can both profit from the network of link-building that will increase your IT company’s SEO rank.

5. Don’t Underestimate the Value of Consistent Branding

Remember that in every marketing avenue, your IT company needs to present a consistent message. That message, or brand, is the company’s personality when interacting with consumers. In other words, it’s a significant first impression that your company will display.

Make sure the message stays the same, even with SEO content. If you’re developing an SEO blog to increase your ranking, stick with the appropriate tone of voice.

6. Social Media Is Relevant To SEO

Plus, every company can boost their online presence these days through social media. Make sure your company’s social media profiles are sharing your SEO content on a regular basis.

Plus, what do hashtags remind you of? That’s right – the SEO keywords that help users find relevant content. Social media networks are, in essence, smaller versions of the main search engines themselves.

7. Use High-Quality Analytic Software

It’s always a good idea to track your process. This is even true when it comes to SEO strategies that do – or don’t – work well for your IT company.

Only work with trusted software, though, as always. Consider Google Analytics if you want the best metrics and measurement for your SEO strategies available on the market today.

8. Improve the Overall User Experience (UX)

There is one important element that is often overlooked within SEO strategies. Don’t forget that when publishing SEO content, you’re targeting two distinct audiences. One is the search engine algorithm that will “rate” your website, and the other one is the human user who visits your site.

When they visit your site, after all, they’re even further contributing to that SEO ranking if they stay engaged with it. In other words, you need to make sure you spend plenty of time investing in the site’s overall UX. Otherwise, users won’t stick around.

9. Partner with Relevant Companies

As mentioned above, networking with relevant companies can be great for link-building. You can also partner with them for general brand support, too. Don’t be afraid to negotiate any kind of deals you think would profit the SEO strategies for both parties.

The last SEO strategy you need to consider is that of optimizing voice search. As technology continues to develop, voice search is only going to become more popular. Make sure your site is ready for the technology of the future.

Continue To Stay Informed on Today’s Best SEO Tricks

At this point in the article, you should have a pretty comprehensive plan for your IT company’s SEO. It’s time that you invest in the present and the future of its online presence. It’s no secret that a brand’s successful SEO can take it to incredible heights – and profits.

Make the most of all the SEO tricks and guidance available online. We know how important it is that you have access to the latest, most useful, and most relevant news in the world of SEO. That’s why we encourage you to visit our website today.

Your IT company has a lot of work to do if it wants to get to – and stay at – the top of its SEO ranking. Make sure you take the time to check out our SEO article archives online. Then, you can continue to work at your company’s optimal digital marketing strategy.

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6 Reasons Why Your Website Sucks (and What You Can Do About It)

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all the complexity of their product lines? I guess you probably were. These websites are built to the highest of professional standards. And as a result, the user experience is seamless.

But all too often, startups fail to emulate the seamlessness generated by the big companies. What seems like it should be straightforward and easy turns out to be a lot more complicated than they imagined. Here are some of the reasons why your website sucks and what you can do about it.

1. Boring headlines

In a world that’s full of low brow content and click-bait, it can be hard for your business to compete. People will click on titles that they find the most titillating, rather than the most informative. Titles which aren’t attractive aren’t going to attract much attention on the internet. They might interest specialists, but not the general public.

Making the titles on your website sexier is an easy first step to making your site more attractive. The next step is to include interesting images and perhaps infographics to reel in even more people. Often it’s just about keeping up with what others in your industry are doing, just to enable you to compete.

2. No blog

If you’ve spent any time browsing the sites of smaller companies, you’ll have noticed a trend over the last few years. They all have blogs. No longer is blogging reserved for foodies and disgruntled youth. It’s a tool that practically everybody is using to drive traffic to their websites. But why?

It all comes down to content. First off, search engines love new content. In fact, they take it into consideration every time they calculate your site’s ranking.

But also, the people looking for your product will probably want to read more about it. That’s why you’ll often find blogs on the sites of companies that sell complex products.

Legal firms, for example, make a point of running blogs that explain how their processes work in layman’s terms. It’s all designed to be helpful, accessible content for potential customers.

3. No website marketing plan

Your website is like the display window at the front of a department store. It’s the public facing part of your business. And it’s got to look good. But all too often, startup websites aren’t fronts for their brands. They’re generic templates that look as if they’ve been thrown together in five minutes.

Building brand identity through your website is an essential part of building a successful business. Because it’s your website that the public and other businesses see, this is what defines you. That’s why it’s so important that it’s good.

Take a couple of hours thinking about exactly what information you want to communicate through your website. What should it be saying about your business? And are there any graphics or logos that you should include to make it consistent?

4. Being too modest

The internet is full of people unashamedly screaming out for attention. Sometimes what they have to offer is good. But most of the time, the content itself is far from ideal.

The problem for the startup, however, is being heard above the noise. This is challenging enough in itself. But often startups will be further hamstrung because they are too modest to seek publicity.

The key to generating interest in your website is to tell your story. It doesn’t have to be War and Peace, of course. It just has to be the story about why your company is unique.

Customers are most interested in your story than you realise. Stories are what draws them into your firm’s brand. It’s what gives customers an affinity with you do. And it’s what gives them something to believe in.

If your startup is an ethical company, you can build this ethical aspect into your brand by telling a story. Perhaps you wanted to set up a chain of healthy, fast-food restaurants because you objected to what the big corporates were doing. This is the type of story that people can really get on board with. And it’s the sort of thing that will align them with your brand.

5. Failing to list on established sites

Even if you do everything right, your website may still get lost in among the billions of pages on the internet. That’s why it’s worth using more established sites to get a leg up.

The first thing that you can do is make comments on other sites. The goal here isn’t necessarily to build links. It’s to create engaging, helpful and meaningful content that will build reputation. As your name floats around the internet, this will divert more traffic to your website and help improve its visibility.

The second thing that you can do is write articles and try to get them published on other websites. This will mean that more people will come into contact with your message. And more potential customers are likely to want to know more about you by going to your website. Guest blogging is an excellent way to get your site known to another site’s audience.

The third thing that you can do is connecting your site through popular social media channels. Facebook, LinkedIn, and Twitter are all being used right now by businesses to promote their websites and their content.

6. Failing to use pay-per-click advertising

In the early days, very few people will visit your site, if any. The majority of your business will be done through word of mouth and recommendations. But there are limits to that kind of growth in a digital economy. And that’s why pay-per-click advertising is so important.

Essentially, PPC funnels interested customers to your website, dramatically increasing traffic. PPC is moderately expensive for a startup. But it’s something that can be tapered down once you build your reputation and traffic increases naturally. Often PPC advertising pays for itself. Most small businesses will use something like Google Adwords.

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Cortana for Xbox One Finally Released: Your Personal Gaming Assistant

Lucky summers for Xbox One users as they will be getting one of the much-awaited updates from Microsoft, the Cortana is about to be rolled out.
For those who have no idea what Cortana is, well, it is a Microsoft’s virtual assistant which lets you communicate with your device like "Siri" on Apple iOS and "Google Now Assistant" for Android. You can talk to your device by saying “Hey Cortana” and you can then give all the instructions through voice.

The purpose of launching Cortana is to integrate Windows 10 and the Xbox console. Though initially the update will not be available for Windows 10 but at a later stage, you will be able to use it with Xbox app on Windows 10.

Xbox Cortana

What to Expect

So how Cortana will change your gaming experience? How can it be of any help? Is it really a much needed feature?

Cortana is referred to as the ‘personal gaming assistant’. It will assist you in gaming, of course, but this is just the beginning. Right now, you will be able to use Cortana for gaming features only but in near future, it will work with other devices and will include a whole lot of other exciting features.

Cortana lets you communicate with your console over voice. It can let you find new games, turn on the Xbox, you can start a party, and you can perform several other tasks. You can also use it to search stuff on Bing, simply give a voice instruction to search something and voila, you are done.

The good news is that there are multiple updates that will be rolled out so you will see some nice changes this summer, for example, a new game collection will be rolled out, improvements in screenshot sharing feature, some of the famous PC games will be added to your Xbox live, and much more.

This is just the beginning. Microsoft is very enthusiastic about the update and it has already announced that Cortana is not limited to gaming only, so you should expect some good new features being added in recent times.

When and Where

Microsoft will be rolling the updates in phases – not all at once, thus you have to exhibit some patience. The first update will be rolled out this summer. You will get two updates this summer and more updates will follow soon.

At this moment, the Cortana will be available to Preview testers only. No, not to all the Preview testers but only those located in the US, UK, Spain, Germany, Italy and France. If you are in one of these countries, consider yourself lucky as you will be among the first ones who will have the privilege to try the new update.

Keep your fingers crossed for the update and let’s hope that the update proves to be good for the gamers. The basic purpose behind the launch of the Cortana and these updates is to integrate Xbox One fully with Windows app (the PC). Once it is done, you will experience gaming of another level.
But that’s not going to happen right away.

For now, just sit back, relax and let Microsoft do all the hard work. Wait for the update to reach you.

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